Montreux Noël, the entity behind the organization of the Riviera's emblematic Christmas markets, faces a major challenge every year. In addition to the complex logistics inherent in the event itself, the company manages the recruitment, validation and selection of some 300 exhibitors, as well as the hiring of several hundred temporary staff. Until now, this large-scale orchestration relied on traditional working methods, largely dominated by fragmented Excel files, emails and post-it notes.

This "old-fashioned" approach generated a considerable amount of manual work, including re-keying and copy-pasting. Exhibitor tracking, for example, including all administrative and financial aspects (contracts, invoicing, payments), required the transfer of names, addresses and crucial information from one medium to another. Manual verification of hundreds of stand rental payments were concrete examples of these time-consuming, non-value-added processes.

Faced with these cumbersome operational constraints, Montreux Noël identified an urgent need to modernize and optimize its management. The company was looking to significantly lighten its teams' workload with an integrated solution. This need also extended to project and budget management, crucial for such a dense and tightly-packed event. The organization of Christmas Markets involves complex coordination with numerous external service providers and public authorities, requiring rigorous monitoring and impeccable responsiveness to be fully operational on D-day. Montreux Noël was therefore looking for a platform capable of centralizing and structuring all these processes to guarantee the success of its events, while optimizing the efficiency of its teams.

To meet these complex challenges, the implementation of Monday CRM provided a holistic solution, offering fully integrated management of all activities, across all dimensions. Monday CRM proved to be much more than just a customer relationship management tool; it became the central operational hub, enabling previously manual and fragmented processes to be structured and automated.

• Optimized exhibitor management: The platform now manages the entire exhibitor lifecycle, from A to Z. Applications are collected via directly integrated registration forms, then follow a rigorous and transparent selection process. Thanks to Mondays powerful workflow capabilities, automations have been set up to guide each stage (file validation, contract follow-up, payment reminders), guaranteeing precise administrative and financial follow-up and eliminating manual re-entries.
• Recruitment and monitoring of temporary staff: Similarly, the recruitment process for hundreds of temporary workers is fully handled by Monday. Registration forms enable candidates to submit their applications and required documents, followed by a selection process, validation and simplified administrative management. The platform also facilitates two-way communication with these temporary teams before, during and after the event.
• Project coordination and precision logistics: The logistics team, faced with highly complex projects on different sites and involving multiple external service providers, now benefits from a robust project management tool. Monday CRM enables perfect coordination of tasks, budget tracking, and critical deadlines, ensuring that set-up and installation preparations are flawless for D-day.
• Integrated marketing and communications: The marketing team now has the ability to manage and organize its campaigns and communications initiatives directly within the platform. By being integrated into the overall planning and roadmap of events, it ensures strategic coherence and greater responsiveness.
• Centralized administrative and financial support: Beyond the operational and project aspects, all administrative and financial support functions are also taken care of. Managing routine administrative tasks, tracking stand payments, and preparing pay slips are now simplified and automated, drastically reducing manual work and the risk of errors.

In short, Monday CRM has provided Montreux Noël with a truly integrated solution, going far beyond the functions of a conventional CRM. The platform enables complete, cross-functional management of the business, from the overall strategic vision to the most minute details of operations, transforming the organization of Christmas markets into a fluid, transparent and highly efficient process.