The Tourist Office is at the heart of a major challenge: centralizing and producing all communication campaigns and content for a multitude of cities and regions. Acting as an internal service for its "customers", it must orchestrate a profusion of short and long campaigns, broadcast in parallel on a variety of channels.

This volume and fragmentation rapidly increases the complexity of operations. Keeping track of the numerous initiatives, from initial planning to final publication, becomes a considerable workload for teams. The production of content (text, images, video) and its outsourcing to external service providers require rigorous coordination, often managed through disconnected tools and processes.

Faced with this growing complexity, the Tourist Office identified a crucial need to streamline its production chain. The aim was to centralize management of all campaigns, optimize monitoring of content creation and simplify collaboration with the various players involved. The Office was looking to lighten the administrative load on its teams, enabling them to concentrate on the essentials: campaign creativity and performance.

The adoption of Monday Work Management has enabled the Tourist Office to centralize its entire communications operations. The solution acted as a true hub, replacing fragmented processes with a unified platform that links strategy to execution.

By unifying campaign planning, resource management and project tracking, Monday has enabled the Tourist Office to turn its complex challenges into a source of productivity.