Montreux Noël, the entity behind the organization of the iconic Christmas markets of the Riviera, faces a significant challenge every year. Beyond the complex logistics inherent to the event itself, the company manages the recruitment, validation, and selection of approximately 300 exhibitors, as well as the hiring of several hundred temporary employees. Until now, this large-scale orchestration relied on traditional working methods, largely dominated by fragmented Excel files, emails, and sticky notes.

This «old-fashioned» approach generated a considerable volume of manual work, including re-entry and copy-pasting tasks. Exhibitor tracking, for example, including the entire administrative and financial aspect (contracts, invoicing, payments), required transferring names, addresses, and crucial information from one medium to another. Manual verification of the hundred stand rental payments constituted concrete examples of these time-consuming processes with no added value.

Faced with these operational burdens, Montreux Noël identified an urgent need to modernize and optimize its management. The company sought to significantly lighten the workload of its teams thanks to an integrated solution. This need also extended to project and budget management, crucial for an event so dense and condensed in time. The organization of the Christmas markets involves complex coordination with numerous external service providers and public authorities, requiring rigorous monitoring and impeccable responsiveness to be fully operational on D-day. Montreux Noël was therefore looking for a platform capable of centralizing and structuring all these processes to guarantee the success of its events, while optimizing the efficiency of its teams.

To meet the complex challenges, the implementation of Monday CRM brought a holistic solution, offering fully integrated management of all activities, across all dimensions. Monday CRM proved to be much more than a simple customer relationship management tool; it became the central operational pivot, allowing the structuring and automation of previously manual and fragmented processes.

• Optimized exhibitor management: The platform now manages the complete exhibitor lifecycle, from A to Z. Applications are collected via directly integrated registration forms, then follow a rigorous and transparent selection process. Thanks to Monday's powerful workflow capabilities, automations have been implemented to guide each step (file validation, contract tracking, payment reminders), ensuring precise administrative and financial monitoring and eliminating manual re-entries.
• Recruitment and monitoring of temporary staff: Similarly, the recruitment process for hundreds of temporary workers is fully managed by Monday. Registration forms allow candidates to submit their applications and required documents, followed by a selection, validation, and simplified administrative management process. The platform also facilitates bidirectional communication with these temporary teams before, during, and after the event.
• Project coordination and precise logistics: The logistics team, faced with highly complex projects across different sites and involving multiple external providers, now benefits from a robust project management tool. Monday CRM enables perfect coordination of tasks, budget tracking, and critical deadlines, ensuring that the setup and preparation of installations are impeccable for D-day.
• Integrated marketing and communication: The marketing team now has the ability to manage and organize its campaigns and communication initiatives directly within the platform. By being integrated into the general planning and the event «roadmap,» it ensures strategic coherence and improved responsiveness.
• Centralized administrative and financial support: Beyond operational and project aspects, all administrative and financial support functions are also handled. The management of routine administrative tasks, tracking of stand payments, and preparation of payroll slips are now simplified and automated, drastically reducing manual work and the risk of errors.

In summary, Monday CRM has provided Montreux Noël with a truly integrated solution, going far beyond the functions of a classic CRM. The platform allows for complete and cross-functional management of the activity, from the global strategic vision to the most meticulous details of operations, thus transforming the organization of Christmas markets into a fluid, transparent, and highly efficient process.